Yamaha NAMM 2025 pre-show announcements - Sand, software and sound

Christmas time is near! That means pulling together a boatload of music for Christmas services and — NAMM 2025 anticipation (Anaheim Convention Center, January 23-25, 2025). Can you think of a better season than Advent for anticipation?

Yamaha have made two pre-show announcements via PR Newswire. It’s the usual puff-speak and the usual quote or two from a Yamaha exec. Here’s the actual information.

Yamaha will have an array of breakthrough products across categories like guitars, drums and percussion, and keyboards on display at this year’s show — including featured products such as the newly-launched TAG3 C TransAcoustic Guitar, YEV Pro Electric Violin, and SEQTRAK designed for composing and performing electronic music from anywhere.

The event will feature live performances from Jack White at the TEC Awards, Jacob Collier at NAMM’s Grand Rally for Music Education and an appearance from Peter Frampton at the NAMM Global Media Day.

Singer, songwriter, guitarist and producer Jack White will headline the NAMM TEC Awards, where he will receive NAMM’s TEC Innovation Award. TEC stands for “Technical Excellence and Creativity.” TEC Awards recognize the people, companies and technical innovations behind recordings, live performances, films, television, video games and multimedia. Peter Frampton, BTW, is also a TEC Award recipient.

With the spotlight on Jack White and Peter Frampton, I smell a guitar-centered NAMM 2025 from Yamaha.

On the professional front, I’m taking the time to listen to our group during live services. Our church has a few acoustic challenges and I’m hoping to make our mix and congregational singing better. I made a quick recording a few Sundays ago which was quite revealing. Unlike some modern “warehouse” church halls with zingy acoustics, our church is carpeted and the pews are upholstered — dead, dead, dead. Here, I’ve been cutting back reverb on my patches when more reverb might be helpful! All of the cloth is killing high end frequencies and accentuating the kick drum. Oh, my.