NAMM 2025: ROLI teaser - Sand, software and sound

ROLI piano teaser

ROLI are teasing a “Bigger, Brighter, Smarter, piano of the future” to be announced on January 23: AI-generated Pianoception advertisement. 👎

ROLI will be offering “early-bird deals”. Hmmm, I smell crowd-sourced money to finish product development. I hate to be so darned cynical, but c’mon.

There is even an adminition “to check your spam folder” for the offer. Yeah, cuz your teaser and promotional copy read like spam? “Early batches are going to be moving fast, and we know you’re going to love this. Keep your eyes peeled — we don’t want you to miss out.”

I like ROLI. They’re spunky. But jeez, fire your copy writer. I hate spunky. 🙂

ROLI will also be promoting ROLI Piano M as a learning tool and the ROLI Airwave controller.