Where to put AN-X™? - Sand, software and sound

Let’s not miss the forest for the trees…

Wishful thinking abounds — Let’s add an AN-X™ engine to the Yamaha Montage and/or MODX+. From the comments, you would think this is a done deal.

Well, the frenzied demand is certainly there. 🙂 With demand wafts the smell of money. How will Yamaha make money with AN-X?

Occasionally I see a forum comment that is so spot-on, it bears repeating. This comment comes from CyberGene on the Musicplayer Keyboard Corner:

The more I think about it (and knowing Yamaha of course, as well as owning and selling a MODX for being too awkward to work with) I have no high hopes for this hypothetical AN-X being integrated into anything intuitive and easy to use. 🙂 Most certainly it would need to be preprogrammed in advance rather then having a good hands on interface for real time manipulation. Yeah, you can route the knobs and faders to it as usual but still — I just think they should make a YC/CP type of instrument where they add the entire reface CS panel and engine. 😉 Why not add it to the YC73/88, so that it becomes a Nord Stage competitor. Call it a YCS73/88, bingo!

Amen. Could you imagine programming or controlling an AN-X engine within the context of the current Montage (MODX) user interface (UI)? Kill me now.

If Yamaha learned one thing from the YC and CP stage instruments, it’s “stage instruments with a focused user interface and engine (drawbar organ, piano, whatever) are desirable and sell.” [Ka-ching.]

Yamaha marketing folks are players as well as business people. The right way to do analog is to put the engine in a box that it is studded with knobs, buttons and analog controllers. Analog synthesis is meant to be interactive. Yamaha marketing surely knows this and the Reface CS — on a small scale –is proof.

So, AN-X on Montage and MODX+? How would that fit within a menu-based UI which many people find too complicated? In the case of MODX+, would you be happy with four sliders, four knobs and a Superknob for control? Would you enjoy menu-diving? [Sound of shrieking noises here.]

So, thanks, CyberGene for your insight. If Yamaha want to do AN-X right, they need to do it in a focused stage instrument. And make money.

Update: Yamaha have filed for a stylized (figurative) trademark in the European Union. See image below.