About pj

Now (mostly) retired, I'm pursing electronics and computing just for the fun of it! I'm a computer scientist and engineer who has worked for AMD, Hewlett Packard and Siemens. I also taught hardware and software development at Case Western Reserve University, Tufts University and Princeton. Hopefully, you will find the information on this site to be helpful. Educators and students are particularly welcome!

Genos internal memory: A speculation

Update: 23 December 2017

The article below illustrates the danger of speculation based on a few specifications. It is so easy to convince oneself that “This must be the way they did it!”

Thank goodness for service manuals.

I will eventually write a longer description of the Genos™ compute complex. Here’s a few facts to tide you over:

  • The main CPU is a 1GHz TI AM4376 Sitara Cortex-A9 ARM processor (AM4376BZDN100).
  • There are two SWP70 tone generator (TG) integrated circuits.
  • The master TG has 2GBytes (physical) of wave memory (Winbond W29N08GVSIAA).
  • The slave TG has 4GBytes (physical) of wave memory.
  • The internal memory is a Toshiba 64GByte eMMC device (THGBMGG9T4LBAIR).

The eMMC device is where you’ll find the “58GByte internal memory.” The eMMC is connected to one of the ARM’s two MMC interfaces.

The Montage’s main CPU is an 800MHz TI AM3352 Sitara Cortex-A8 ARM processor (AM3352BZCZ80). Whose the big brother and the little tag-along? 🙂

Everything about the following speculation (below) is utterly wrong. That’s why I try to explicitly label speculation and fact when writing.

A (Discredited) speculation

First, you have to get the mule’s attention.

Yamaha Genos™ hasn’t hit the streets yet and here is a speculative article about its hardware design…

I’d like to thank Kari V., Mihai and Joe H. on the PSR Tutorial Forum for getting this mule’s attention. They deserve the credit.

Spex

Here are a few Genos specifications that drew curious looks:

  • Polyphony: 256 (max.) (128 for Preset Voice + 128 for Expansion Voice)
  • Voice expansion memory: Approximately 1.8GBytes
  • Internal memory: Approximately 58GBytes

Normally, a Tyros has a large hard disk inside for bulk storage. The hard drive contains a file system to hold style files, song files, text files and a whole lot more. The Tyros 5 shipped with a 500GB hard disk drive. Tyros 5 internal memory — some form of non-volatile flash — is spec’ed at approximately 6.7MBytes. Yes, megabytes.

Word from the demonstrations is that the Genos has neither a hard disk drive nor a solid state drive (SSD). Thus, “Internal memory” is not directly user expandable or upgradeable. Eliminating the hard disk drive, the bracket and access door makes good sense because it reduces weight and chassis complexity. SSDs are still a little pricey for a cost-sensitive manufacturer like Yamaha. If it’s not a hard drive and if it’s not an SSD, then what is it?

Next, what’s up with that polyphony spec? 128 voice polyphony when you play preset voices only and 128 voice polyphony when you play a voice from user voice expansion memory? That’s rather unorthodox.

The high-level view

This is where the Yamaha SWP70 tone generator (TG) integrated circuit (IC) comes into the story.

The SWP70 uses ONFI-compatible NAND flash as its waveform memory. “ONFI” is the industry standard Open NAND Flash Interface. ONFI-compatible chips are the same NAND flash used in SSDs. The SWP70 caches the waveform data in a fast SDRAM just like an SSD in order to have fast, random access to samples.

Yamaha have created a tone generator IC that integrates an SSD-like flash and cache controller. This design eliminates the cost and latency of the SATA bus which normally connects an SSD within a PC or Mac.

For the hardware inclined, here’s a short speculative answer. There are two tone generator ICs each having their own ONFI flash memory. One TG and flash memory (call this one “TG A”) handles factory presets. The other TG and flash memory (call this “TG B”) handles user expansion voices.

The “TG B” flash memory is 64GBytes of ONFI NAND flash. Through software, it is partitioned into a file system partition (62GB?) and a user expansion voice partition (2GB).

The file system partition contains the initial factory content (4GB). The remaining space (58GB) is the “Internal memory” quoted in the Genos specifications.

So, Yamaha engineering decided to use space in one of the ONFI flash memories for bulk storage in order to cut the weight and expense of a magnetic hard drive (heavy) or an SSD (lighter than a hard drive, but not cheap).

If this is true — if — then there are some positive implications for the future of Genos. More at another time.

Ingenious, yes. User expandable, no.

Do I know this for sure? Oh, hell no. We need a service manual. Even a visual inspection of the digital logic board (DM) might not be conclusive.

The low-level view

The notional diagram below shows some of the major interfaces to the SWP70. [Click on images to enlarge.]

  • The CPU bus connects the SWP70 to the main control CPU and other major subsystems that require CPU-based data and control.
  • The ABUS allows SWP70s to communicate with each other when more than one SWP70 is in a system.
  • The waveform memory (NAND flash) communicates with the SWP70 over a Open NAND Flash Interface (ONFI) bus. This open industry standard lets Yamaha use commodity flash memory for waveform ROM. Waveform memory is split into upper and lower bytes with shared control signals. This arrangement instantly doubles bus bandwidth versus a single ONFI data channel.
  • The Serial audio bus brings audio data into the SWP70 (e.g., from the ADC) and sends audio data to the DACs and other subsystems.

Then, the fun begins. The SWP70 has three parallel SDRAM memory channels for wave and DSP working memory.

  • The DSP working memory is a large, scratch-pad memory for effect computation. I believe this memory is also the working memory for Montage FM-X.
  • The Wave working memory is a fast, read/write data cache which holds samples after they are read from the waveform memory. Remember, NAND flash favors sequential block mode read access, transferring data on the nibble-serial ONFI bus. The wave working memory plays the same role as the data cache in an SSD storage unit.

Memory capacities vary across products depending upon target polyphony, effect workload and, of course, the sample set.

Here are capacities for the PSR-S770, PSR-S970 and Montage. All capacities are physical (i.e., raw physical storage space).

             AWM     Waveform    Wave     DSP
          Polyphony   Memory   Working  Working
          ---------  --------  -------  -------
PSR-S770     128      512MB      32MB     8MB
PSR-S970     128       2GB       32MB     8MB
Montage      128*      4GB       32MB    16MB
          * Stereo/mono

The Montage DSP working memory is twice as large as the PSR-S970 reflecting the larger number of supported effect units.

The ONFI standard is the same standard used in solid state drives (SSD). Thus, Yamaha can reap the benefit of lower cost commodity flash. The wave working memory caches data just like an SSD. The SWP70 design yields maximum bandwidth to and from NAND flash without the expense or latency of a SATA bus. Thanks to ONFI, Yamaha can increase waveform memory size by dropping in higher capacity ONFI-compatible devices. User waveform (voice) expansion memory resides in these same memory components, so one should expect bigger user expansion memory in the future as well as bigger factory sample sets.

The SWP70 reads and writes two flash memories in tandem effectively sending a 16-bit word on each ONFI bus cycle. (See diagram below.) One memory provides the HIGH byte and the other memory provides the LOW byte. The same ONFI control signals are sent to both. For people who like to trash Yamaha for not using SSD, please note that tandem access doubles the transfer bandwidth over a single ONFI data path solution. (Of course, an SSD could do the same thing.)

I’ll bet that using the ONFI waveform memory for file system access made the tone generation guys nervous. Would file system traffic rob memory bandwidth from the tone generators?

Yamaha know latency. They spend a lot of time, money and intellectual effort understanding latency and conquering it. That’s where the second waveform working memory comes into play. Samples heading to the tone generators could be held in one waveform working memory while file system data could be held in the second, separate working memory. This organization separates the memory traffic and prevents file access from disturbing the critical, must-be-predictible sample stream. When the two channels arbitrate for the ONFI bus, the sample stream feeding tone generation could be given priority.

Copyright © 2017 Paul J. Drongowski

A few quick Genos links

Just wanted to offer a few quick Yamaha Genos™ links.

If you haven’t seen the Genos demo by Martin Harris, please don’t wait any longer. Martin is one of the key Genos developers. Pay close attention! His demonstrations always hit the sweet spots in a new Yamaha keyboard. There is a no talking, all playing demonstration, too.

I also would like to draw your attention to Frank Ventresca’s blog post about the Yamaha Genos. Frank attended the Genos demo in New York City.

Full disclosure: I bought my Yamaha PSR-S950 from Frank at Audioworks CT. I met Frank when I tested the Tyros 5 at his store. He is a knowledgeable, solid guy who gigs with this gear. A good dude.

Played a Montage, again, yesterday. The Genos vs. Montage battle is alive in my mind. I’m not in a big hurry to buy, so please expect this comparison to drag out — possibly until NAMM 2018 when the “Half Monty”, MOXF successor might be announced. Oh, yeah, that one is in the works. Sometime.

Genos genesis

After fits and starts due to early leaks, Yamaha have launched the Yamaha Genos™ digital workstation. You can check out Yamaha’s content through the Genos concept site or the Genos product pages. [Click images to enlarge.]

There’s no point in regurgitating Yamaha’s on-line content, so I will just summarize highlights here.

  • Size: 48-9/16″W x 5-7/16″H x 17-15/16″D
  • Weight: 28lb, 11oz (13.0kg)
  • 9″ color touch screen (TFT color WVGA 800 x 480 pixels)
  • Live Control display (OLED 589 x 48 pixels)
  • 9 sliders and 6 knobs that are fully assignable
  • 76-key FSX keyboard
  • Joystick with modulation and joystick HOLD
  • Synthesis: AWM2 and Articulation Element Modeling (AEM)
  • Polyphony: 256 (128 for preset voice + 128 for expansion voice)
  • 550 styles total (punchy drums and DSP effects)
  • 1,652 voices + 58 drum/SFX kits
  • 216 arpeggios: instrument arps, e.g., strums and control arps automate Live Control
  • 28 insert effects including VCM effects
  • Vocal Harmony and Synth Vocoder
  • Audio recording: Audio (WAV 44.1kHz, 16-bit, stereo) and MIDI SMF
  • Audio playback: WAV (44.1kHz, 16-bit, stereo) and MP3
  • MultiPads (both audio and MIDI)
  • Internal memory: 58GBytes (approximately)
  • Connectivity
    • S/PDIF digital audio output
    • Three USB TO DEVICE ports (front panel, back panel, bottom)
    • Wireless LAN (IEEE 802.11b/g/n) depending on regional type acceptance
  • 32-bit digital-to-analog converter (DAC)
  • 1.8GBytes user voice expansion memory built-in

The Genos looks to be a nice overhaul of the now staid Tyros product line. If you’re familiar with Tyros — and I’m assuming that you are — then you are not super surprised at some of the features while being pleased (or not) to have a color touch screen, lots of assignable knobs, sliders and buttons, a secondary OLED display to show parameters, doubled polyphony, S/PDIF, wireless LAN (maybe, in your region), and a 32-bit DAC.

Yamaha have chosen to issue only a single 76-key model; no 61, no 88. This gives them interesting options for line extension. Go small and save weight, or feed the world’s almost insatiable hunger for 88-key piano-like objects?

You might also be surprised to not see audio styles. I think the original audio styles confused most users. Can I save them to USB drive? No. Did they fit many tunes other than the “reference” song? No. Handling REX format via the Yamaha Expansion Manager (YEM) should resolve these issues for advanced users. Yamaha punched up the drums to improve the live feel. (Hey, don’t Yamaha actually make drums? Just kidding.)

Featured instruments include:

  • CFX piano
  • C7 grand piano (newly sampled)
  • Kino strings
    • Newly sampled movie orchestra
    • Violins hard-panned left and right
    • Violas, cellos and contrabass center
  • Revo drums (waveform cycling)

If rumors hold true, there should be a new Strat in there somewhere as well as Gibson and Martin steel guitars and a pedal steel guitar. The electric pianos have gotten the ambient noises from the Montage EPs.

The Live Control view is nicely done. Change a knob and the display shows the new assigned parameter value. Change a slide next and the display switches to the slider settings. Good, no button needed to switch displays while playing. The knobs and sliders are integrated with drawbar settings, making the Genos could be a worthy clone competition or a close substitute for a clone. The new rotary speaker effect (from the Montage?) sounds good. But, Yamaha, you left out the chorus (vibrato only). Don’t chuck your Reface YC.

The playlist feature looks to be a very useful addition. The playlist organizes registration banks for quick access. The PSR/Tyros registration concept is a very powerful one and I wish that Montage had a similar capability. I love registrations because, bang, in one button press, I have a song ready to play. (More about this another day.)

Having a USB device port hidden under the unit is a great idea. Ever have a drunken chucklehead at a bar try to pull out your USB drive? Ever be a chucklehead yourself? 🙂 More manufacturers should do this.

A new release of Yamaha Expansion Manager (version 2.5) is planned for November 2017, roughly in sync with first deliveries. YEM will have support for WAV, AIFF, SoundFont and REX formats.

A new release of MegaEnhancer (version 1.5) will be available in November, also. MegaEnhancer changes the MIDI data in a Standard MIDI File (SMF) to use Yamaha’s MegaVoices.

The iPad app SongBook+ is also on the way. SongBook+ organizes songs with lyrics, notation, and other information. A song may also be linked to a registration — a very handy feature for performers who need to home in on the complete set-up for a song during performance. I play with charts; I like this.

The USA manufacturer’s suggested retail price (MSRP) is $6,799 and MAP is expected to be $5499.

From a hardware guy’s point of view, there are a few things to think about. The 32-bit DAC is a first for Yamaha. Even Montage does not sport S/PDIF. No mention of Pure Analog Circuit, so the audio back-end must be new, new, new.

The polyphony spec is très intéressant: 128 for preset voices and 128 for expansion voices. Hmmm, how did Yamaha arrange (pun intended) the SWP70 tone generators and NAND flash memory?

So, Yamaha have 1.8GBytes of flash left over for voice expansion. There simply is not enough information to infer waveform memory size, so we’ll all be waiting for the service manual.

Speaking of manuals, there aren’t any available at the time of this writing. No owner’s manual, reference manual or data list. Nada. The early leaks forced Yamaha’s hand to launch the Genos two weeks early and now we will wait. First deliveries are anticipated for November. Déjà vu all over again.

I am literally weighing the Genos (13kg) versus the Montage (15kg) as my next ax. There is still a huge amount to learn about the Genos as it is revealed. Has the sequencer gotten an overhaul? Does the Genos support deep voice editing? The user interface does look inviting and I look forward to seeing more.

Sometimes a little bit of information just leads to more questions.

Copyright © 2017 Paul J. Drongowski

Genos teaser video four

Alex Christensen & The Berlin Orchestra – Turn The Tide

Actually, should be titled “Turn the knobs.”

OK, Genos™ fans, here are bookmarks for the Genos video snippets:

Times are approximate.

All of the knob twiddling fits the marketing theme “Take control of your music.” This is the catch phrase for the campaign.

The soundtrack is, again, orchestral, four-on-the-floor and pizzicato heavy.

Thank heavens we’re finally getting through this tedious teaser parade and we will finally get down to features and spec on Monday, October 2nd.

News-wise, there are some unverified leaked specs floating about. Since Monday is right around the corner, we’ll see the official specs soon enough. From the specs alone, the Genos looks like a nice upgrade to the Tyros platform with 256 voices of polyphony, approximately 1.8GBytes of built-in expansion memory and drums, drums, drums. Save your pennies. (USA pricing)

However, there is a huge amount that we do not know about the Genos features.

Early word from the NYC demo — courtesy of Frank Ventresca of Audioworks CT — is “What I can tell you is I was greatly impressed, and I feel we have a new king of arrangers.”

Good night and have a pleasant tomorrow.

[Please click images to enlarge.]

Copyright © 2017 Paul J. Drongowski

Yamaha Genos USA pricing

News flash! The Yamaha Genos™ will come in one model: 76 keys. USA manufacturer’s suggested retail price, also known as “MSRP” or the retail “list price,” will be $6799. The minimum advertised price, known as “MAP” or the “street price,” will be $5,499. All prices are U.S. Dollars (USD).

Until October 31, 2017, purchase a new Yamaha Tyros 5 and receive: two free premium expansion packs, a ½GB expansion card and an iPad Holder. See the Yamaha promotions page for details.

Be sure to take advantage of this deal. Yamaha have moved to internal flash expansion memory and the flash memory expansion memory is on its way out. When buying a MOXF, too, be sure to negotiate and get flash expansion memory thrown into the deal.

[Update: A lot of people don’t realize that dealers can sell below the Minimum Advertised Price (MAP). Be sure to call your dealer. I purchased my PSR-S950 from Frank at Audioworks CT, (203) 876-1133. Frank specializes in and gigs with arranger keyboards. An all round good guy! Check out Frank’s blog post about Genos.]

Yamaha Reface YC on the go

Trumpet?

No, Yamaha Reface YC!

I finally had enough time ‘shedding with the Yamaha Reface YC to have the confidence to take the YC to rehearsal with me. [Click images to enlarge.]

I need to write a long review, but here’s a few quick thoughts.

The Reface YC makes a good, lightweight rehearsal rig. Usually, I need strings, horns and a few woodwinds in addition to organ to cover our repertoire of liturgical music. However, I dialed in 608400000 for most of the non-organ church tunes and covered things reasonably well. Slow rotary or clean were enough. For the gospel tunes, I threw in a little 1′ and 2′ to brighten the sound. Nothin’ major.

One advantage of the mini-keys is the ability to kick the SPEED switch while holding a bass note. It took some ‘shedding to get used to the narrow width of the mini-keys. Even though I had enough range for most tunes, three octaves ain’t enough. I really wish the YC had four octaves. Think Harry Connick Jr. rocking a Reface CP on Fallon: “There’s not a lot of room. But, I’m havin’ fun.”

The YC drew favorable comments from both the MD and our pianist. (Thanks John, Margie and Steve — bless you.) The small, light rig got a few envious looks as folks carried out their guitars. (Envy is a deadly sin.)

That’s a JBL Charge 2 portable speaker in the bag. I shut off the YC’s internal speakers and play it through the Charge 2. Its passive radiators do a pretty decent job of bass reproduction. I’ve been kicking simple bass lines with my left hand and the JBL Charge 2 is just enough for our (mostly) acoustic rehearsals. Surprisingly, no break-up with full organ chords either.

The whole deal is battery powered. If I had enough shed time before our annual outdoor service, I might have played the Reface YC instead of schlepping the MOX6.

More thoughts after the Genos™ craziness settles down. In the meantime, if you want to know what’s inside of a Reface YC and CP, check out my blog post about Reface YC and CP internal design. Shucks, find out what’s inside of a Reface DX and CS, too.

Take control of your music

With nine drawbar sliders, six knobs, three articulation buttons, and an assignable rotary speed button, I wonder if Yamaha are making a play against the Nord Stage?

Both products (will) command a premium price. However, with superior acoustic and electric pianos, drawbar organ using Reface technology, an incredibly expressive sample-based synth engine, and capacious expansion memory, the Genos could make a play. Might be some credibility to this assertion given the rumor of a 76-key only Genos offering. Perhaps Yamaha will eventually roll out a lighter 61-key model, if the demand is there and vocal.

We’ll see and hear. October 2.

Once the pictures hit Facebook…

I’m still not sure if we are seeing final units. Enjoy, anyway. [Please click images to enlarge.]

Copyright © 2017 Paul J. Drongowski

Genos teaser video three

Yamaha Genos™ teaser video number three: Alex Christensen & The Berlin Orchestra – Infinity

Treat yourself to the video first before reading. There is a spoiler ahead!

Another track with orchestra and the occasional driving four on the floor. The video follows up with the visual and musical themes established in the second teaser video.

Very good production values, of course!

The first commenter was kind enough to leave bookmarks for the Genos:

Was anything missed? Be sure to go over this video frame by frame. 🙂

The first snippet is the Style Control section. If you’re a Yamaha Tyros or PSR S-series player, no surprises here. We see the now well-known sliders and “cooling tower” knobs for real-time control. Was the finger hitting the MAIN D section button an important hit point in the music? Didn’t seem that way to me. [Please click images to enlarge.]

The big pan. This will be dissected in so many ways over the next week until the fourth teaser video drops. We do see Voice and Part selection buttons, One Touch Setting (OTS) buttons, Multi Pad Control buttons, six assignable buttons (A-F), six lighted navigation buttons, data wheel, INC, DEC and EXIT buttons — all to the right of a rather nice looking wide-screen touch panel. Can’t really tell if the panel tilts. The USB port for your jump drive also makes an appearance.

The lighted navigation buttons were a bit of a surprise. Leaked images did not show the button legends. I can just make out HOME, STYLE and VOICE in the teaser video. My guess is that these buttons are an alternative, fast way into the menu structure — very important for visually impaired musicians. I’ll let younger eyes or those with CIA image enhancement software make out the other legends (MENU? PLAY LIST? SET?)

The big pan got one enormous belly laugh: “USB device is disconnected.” The display shows a style selection page and what’s that? A pop-up alert box! All this money on a video and they disconnect the jump drive?

Five tabbed pages of Dance styles. About fifty dance styles? The exact number is not really significant at this stage.

What’s up with the saxophone? I hear horns. That better be Cubase!

The third video deepens the mystery created in the second teaser video. What is the exact relationship between the sounds that we hear and the Yamaha Genos digital workstation? There are quite a few repetitious musical phrases (ostinato). Did the Genos produce those sounds or were those sounds sampled as the basis for new audio styles which combine with MIDI? The same question could be asked about the melody lines. Are we hearing the Genos or were the musicians and their instruments sampled and turned into Genos voices? Stay tuned. (No pun intended.) The answer to all of these questions may be “Yes.”

That’s it for this week except for unbridled speculation. The Genos will be shown in New York City to select Yamaha dealers on September 22nd. Martin Harris will be one of the demonstrators. The fourth teaser video will be released on September 29th. Genos will finally (finally!) be announced on October 2nd.

Oh, that unverified image? It’s probably the real deal.

Update

At 02:23, we catch a glimpse of the Yamaha Genos™ in the lower right hand corner of the frame.

My European and sleepless North American colleagues on the PSR Tutorial Forum have worked out the six assignable button legends: HOME, MENU, STYLE, VOICE, SONG, and PLAYLIST. Someone should get a free Genos from Yamaha for working this out!

Copyright © 2017 Paul J. Drongowski

GENOS unverified image

The following unverified image has appeared on the Web. It seems to have been taken at a presentation.

Physical features are similar to other leaked images of GENOS™ and the teaser videos (one and two). The keyboard in this unverified image very much looks like a prototype — or at best, pre-production — model. Remember, sound developers need functional mock-ups for their work and even dealer demo units will not be available until October.

A huge warning. We are now in a phase when images and “specifications” are ricochetting around the Web. The Internet echo chamber is ringing like a bell! Plus, we have a number of individuals who are desperate and are trying to draw attention to their sites (advertising revenue, ca-ching) and Youtube videos (ca-ching). This site is independent and I do not receive money from advertising.

Beware while awaiting Yamaha’s official announcement on October 2nd! We still have two more teaser videos to survive on September 22nd and 29th.

It’s a matter of timing

I want to expand on some remarks that I made in the Genos section of the PSR Tutorial Forum. The GENOS section, by the way, is currently accessible only to forum members. Please join; it’s a great community!

A few posters noted that a well-known UK retailer had viewed a “prototype model” of the new, and yet to be announced Yamaha GENOS™ digital workstation.

With respect to the term “prototype model”, here’s a few things to consider based on the history of the Montage launch.

Montage prototypes went to sound developers in roughly the January 2015 timeframe — one year before public announcement.

Media people were shown Montage prototypes in December 2015 — one to two months before public announcement. When these folks wrote and published their stories, they explicitly mentioned that they saw and heard a prototype model. That’s accurate and fair to Yamaha.

Montage was announced at the 2016 Winter NAMM, January 21-24, 2016.

One of the sound developers stated that the Montage sound set was not finalized as of January 2016 even though Yamaha demonstrated the Montage at NAMM. Other key features were still in development, too. Even to this day, Yamaha acknowledge that Montage is a work in progress. (Thanks for the updates and enhancements, Yamaha!)

Montage finally shipped to customers in May 2016, at least three months after announcement.

Folks, it’s not that strange to show dealers a “prototype model” under non-disclosure agreement (NDA). Dealers and journalists are expected to be fair-minded adults who understand the process of product roll-out and who make allowances for bug fixes, changes to features, and so forth to be made before final delivery to customers.

October 2nd may be called the “launch date,” but it’s really the public announcement date. It’s a “launch date” in the sense of “the launch of a public, dealer- and media-based advertising and promotional campaign.” As a manufacturer, you want to be truthful and direct with your customers, but you need to have your sales engine (i.e., dealers and media) primed and ready on the launch date. Hence, the need to show prototype models under NDA and/or media embargo. (You can bet that the GENOS print ads have already been placed or are about to be placed.)

Public dealer demo events seem to be scheduled for the November timeframe. This gives Yamaha time to get finished demo units to dealers. Consumers should note if the demonstrations are performed only by select personnel or if “the little people” (us!) are allowed to actually play the GENOS. Also important to customers, the GENOS announcement likely will give an estimated shipping date, just like the Montage announcement,

Please carefully regard legal disclaimers like:

  • The colors and finishes shown may vary from those on the actual products.
  • Specifications and descriptions in this owner’s manual are for information purposes only. Yamaha Corp. reserves the right to change or modify products or specifications at any time without prior notice. Since specifications, equipment or options may not be the same in every locale, please check with your Yamaha dealer.

Yamaha do their best — and do it very well — but things can and do change.

A world-wide product launch is not easy to pull off. There are a lot of moving parts.

The real deal?

Which brings me back to the subject of teaser videos and leaked images.

Ideally, on launch date, you want all of your advertising and promotional materials ready to go. In the case of print media, a late snap of a pre- or early-production model will often do. (See disclaimers above.)

However, the first teaser video and the second teaser clearly were not dashed off in a weekend. Production time and deadlines may be such that visuals cannot be produced from even pre-production models. In that case, producers must rely on “conceptual art” or mock-ups for inspiration. Therefore, one should not put too much stock into the size of the display (or whatever) in a teaser video.

Then there is the now widespread, split-image picture of the GENOS. One half of the image is in the studio and the other half is on stage. Yamaha have used similar visual composition in advertisements for other keyboards. The graininess of the image casts shade on it. Perhaps this image is a mock-up for a future print advertisement or brochure yet to be produced? Since the provenance of this image is somewhat questionable (at least to me), I still won’t publish it here.

Best of luck to our friends at Yamaha — pj

Copyright © 2017 Paul J. Drongowski